Racism - I Was Born a Middle-class, White Child Essay -- Sociology Rac

[BUSINESS PLAN ASSIGNMENT]| | Creating your own image pants We will present a business where we with the assistance of perceived pants marks everywhere throughout the world will give standard individuals a possibility of making their own pair of pants, yet at the same time keeping up the quality and the status that the particular brand keep up for their clients. We will fundamentally be a pants selling store yet with a specialty that we acquaint our clients with â€Å"custom made† pants rather than the customary ones. We will utilize the current wheat with its cut, contraband and plan however we will offer our clients the chance to pick a portion of the subtleties themselves. For individuals who for instance need to have a wear on pants which don’t have any wear from the first affiliate we offer the likelihood that at a specialist level giving some pants the wear that the client needs. Likewise we will have the option to give the pants another wash if the client is keen on a light tone of the texture however there isn’t any accessible from the Label/Brand/producer. In the event that somebody needs to have some other shading or size on the principle catches we can give that, on the off chance that one needs some other sort of back pockets we are additionally ready to give that. Somebody may need some extra thought processes or textures on their pants. We will consistently attempt to be as adaptable as could be expected under the circumstances and serve our customers in any capacity that we best can. Why work with Diesel We have decided to work with the brand Diesel, as a result of numerous elements. We will work with a set up brand that has a strong client base here in Sweden. As to the review done by ISI Wissing, Diesel is the number 3 famous pants brand in Sweden, additionally it meets all requirements for the third spot with regards to consumer loyalty. With regards to utilizing the brand, in regards to this study, it finishes on fourth spot. What's more, that for us shows that there are chances to take this considerably further. Additionally there is a mindset among more youthful individuals that they are appealing to the Diesel brand. One reason why, are their extraordinary and particular advertisements. They attempt to show the brand as exceptionally appealing and cool and furthermore with all their various items they need to make an admirable sentiment that Diesel is something different then the various brands. It’s progressively alluring and forceful and it’s there for the individuals who comprehend what they need. One of their later business battle are the â€Å"Be Stupid† business where they address their garments and items to explicit individuals that need to be something different. A case of their business is the accompanying statements: â€Å"Smart may have the cerebrums, however inept has the balls. †, â€Å"Stupid may fall flat. Keen doesn’t even attempt. †, â€Å"Smart may have the appropriate responses, however inept has all the fascinating questions†, â€Å"Smart has the plans, dumb has the stories†. So these are models that they truly attempt to have their own methodology and make something diverting and appealing to their client base. What's more, we think this is something that make Diesel stick out and be an appealing and famous brand to work with. (Willebrand, P, 2007), (Habitat. se, 2009) This kind of item we offer is centered around a moderately youthful, somewhere in the range of 18 and 35 years as a material style, youthful, dynamic, exceptional and with character. Our objective is to center deals in a solitary item with its own character, a pattern and a reference in the material market, creating items for a requesting shopper division, where every item can be recognized from the rest. This item is so costly, it’s concentrated on one sort of shopper with a high monetary level, however that is the reason our administration is striking, since it is a moderate method to get what the client regarding the qualities referenced, taking a gander at the market. We don’t feel that the fragment with low paying occupations will be that specific inspired by our business since we figure it will be an excessive amount of cash for them to spend on garments. So our business is fairly coordinated to individuals who are at the normal pay and the sky is the limit from there. Ideally we discover this client base in bigger urban areas where there are sufficient to offer for individuals being keen on explicit marking garments. What we can see an association with may be a free worker or a business person that as of now are going their own way and following their own way of life, not limited to a particular guidelines or clothing regulation at their employments. We likewise imagine that individuals with a particular character can profit by this of undertaking, in the event that you work at some spot where you have a clothing regulation that is suits or coats for instance, you can't wear your normal Levis, however you despite everything may be a pants fellow. We at that point offer the likelihood to change the shading on your pants to make them look however much as suit pants as could be expected thus they not stick out and look extremely changed and improper from what anticipated. An alluring base item Our administration isn't remarkable since there are organizations like Indicustom and Somconceptshop that allows the costumer to modify their own pants. Be that as it may, our administration offers the client another element in the market of altering pants. We need to utilize a â€Å"attractive† base item and let the client customize it. We took a gander at different organizations that were working in a similar market as us. We comprehended that we expected to focus on purposes of distinction the advantages that set our item apart from the opposition. Such purposes of separation are, as a rule, what purchasers recall about an item. Nobody of the current organizations that we considered utilized brand/named pants as the item that you could customize. So we believed that in the event that we utilize a notable brand like Diesel as a base item that the clients could tweak the manner in which they actually need them to look yet have the quality that Diesel gives. It would unquestioningly separate our item from the opposition. About Diesel is a universal brand, present on the dress business advertise in more than 80 nations with 5500 retail locations, all through every one of the 5 mainlands. As far as anticipated in the populace keen on purchasing garments and brand frill is increasingly more significant that’s why the organizations of the garments business bring to the table shifted items to support their sells and their distinction. The brand sells just about 3000 items from the essential pair of pants, to the sacks, belts and the house furniture. Diesel additionally claims 200 organizations and having association with 100 neighborhood wholesalers, for example, L’Oreal, Ford or Adidas. The primary objective is to be wherever geologically, in various vital territories, growing, in that way, their universal nearness. Concerning the deals and benefits, the organization understood an income of 1,2 billionsâ‚ ¬ en 2008, 80 millions in France. Be that as it may, even with these great outcomes the income worldwide of the gathering doesn’t truly know a tremendous development and on the opposite reduction of 3. 5% in 2009, while there was an ascent of 3% in 2008. At that point, regardless of whether the organization has a solid money related situation as its crusades, its outcomes and its development appears there is no additional income since 5 years. That’s why we chose to make this customize administration. (Pavarini, M, 2010) Tailored online business in Sweden Tailored internet business is on the ascent in the event that you solicit the CEO from Tailor store. He expects a yearly development of 30 percent in light of the fact that the separation exchange is on the ascent and becoming quicker than the ordinary store exchange. Tailor Store had a business chart of 40 million a year ago and revealed a benefit of 5 million after net budgetary things. He thinks the explanation of the achievement is on the grounds that shoppers have profited incredibly by including the capacity to explore and analyze the results of a bigger scope of items and administrations that can be bought whenever and from anyplace and a more noteworthy chance to get more modified items to fulfill individual needs. What's more, web based business is getting well known in the entire of Sweden; 28 billion in turnover was from separation exchange, online business and mail request, in 2010. In the event that you take a gander at the numbers you can see that it has been a multiplying in deals over the most recent five years and today it speaks to 4. percent of the complete retail deals. (Melkersson, E, 2011) Competitors When we take a gander at the greatest contenders it’s difficult to state who will be the greatest contender for our business. Clearly every brand will be a contender since we will just work with Diesel, likewise different stores who sell Jean s will likewise be a contender to us and in Sweden particularly Brothers and Sisters, JC and H&M are huge contenders. Additionally organizations who sell other brand that are enormous will be a contender for us, for example, affiliates for Lee who is number one in Sweden and Levis which is number two. Be that as it may, in the event that we center explicitly around our qualification from the different affiliates, the specially crafted part, we imagine that organizations like Tailor Store will be a major contender for us. An organization that previously made themselves a name available of uniquely crafted garments, despite the fact that they are not just constrained to explicit brands. In the event that we look in to the segment with specially designed garments a ton of them are not affiliates and managing greater overall brands. It’s regularly some littler brand which they import and offer individuals the chance to make changes to. Here is the place we have an issue distinguishing a particular organization that are selling extravagance brand pants, architect pants, with the open door for the client to have the pants hand crafted after their desires. On the off chance that we take a gander at the pants advertise here in Sweden it has experienced a little fallback. Around 15 million sets of pants is sold in Sweden consistently. Furthermore, the opposition from organizations like H&M, Kappahl and Lindex are getting greater at the expense of specific pants affiliates income. (Willebrand, P, 2007), (Habitat. se, 2009) External Factors Affecting A Business There are a few outer elements we are looki

Behavioral and Social Learning Approaches Personality Assessment Essay

Conduct and Social Learning Approaches Personality Assessment - Essay Example In social learning, conduct is created through the adjustment of practices that are mimicry of the practices that one is presented to inside one’s social condition. One of the more questionable, and by today’s principles, dishonest trials in behaviorism was led by John B. Watson regarding a matter he called â€Å"Little Albert†. Watson recommended that a characteristic and inborn reaction that a newborn child would understanding to uproarious commotion was dread. Watson brought a white rodent into a territory where a 11-month old newborn child was sitting. The kid didn't show a characteristic dread of the rodent and endeavored to go after it and interface with the rodent. At that point Watson would present the rodent and simultaneously hit an iron bar with a mallet so as to bring out a reaction. As anticipated, when the rodent would be allowed into the region with the youngster, the kid would then naturally start to cry, connecting the rodent with the dread he had felt at the problematic uproarious commotion (Slee, 2002, p. 57). quickly, making the affiliation that identifies with the reaction. The idea that an inward procedure doesn't connect with the manner by which an individual reacts doesn't appear to be exact as it limits the significance of choice. The manner by which one chooses to react may not be under full control, yet that doesn't imply that it isn't done through a progression of choices. As in the case of ’Little Albert’, his manner of thinking could be, ’I see the rat’, I like the rodent, yet when the rodent appears, a boisterous commotion that I don’t like is present’. Behaviorism recommends that the reaction is exclusively instinctual and created as an unadulterated reaction to upgrade. Gabriel Tarde created social learning laws of impersonation so as to clarify conduct. The laws were: 1. Impersonation happens through vicinity to other people, 2. Impersonation streams from the better than the sub-par, and 3. New thoughts can turn out to be a piece of the texture of culture as the traditions become imbedded, while others

Medication-Induced Anxiety Disorder

Substance/Medication-Induced Anxiety Disorder Panic Disorder Related Conditions Print Substance/Medication-Induced Anxiety Disorder By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 03, 2020 skynesher/Getty Images More in Panic Disorder Related Conditions Symptoms Diagnosis Treatment Coping Substance or medication-induced anxiety disorder is the diagnostic name for severe anxiety or panic which is caused by alcohol, drugs, or medications. While it is normal to have some feelings of anxiety in stressful situations, and even the transient feelings of anxiety, paranoia or panic that can happen spontaneously during intoxication or withdrawal from alcohol or drugs, substance-induced anxiety feels much worse and goes on a lot longer.??? For some people, it can significantly upset their enjoyment in life. Unfortunately, the same drugs that many people use to try and boost their confidence, help them relax, and lower their inhibitions are the ones most prone to causing substance-induced anxiety disorder or panic attacks. In some cases, people dont even realize that it is alcohol, drugs or medications that are causing the anxiety  because they only associate those substances with feeling good. The Dangers of Using Alcohol and Drugs to Relieve Anxiety Diagnosis When physicians or psychologists give a diagnosis of substance/medication-induced anxiety disorder, they check to make sure that the anxiety wasnt there before the use of alcohol, drugs or medications thought to be responsible. This is because there are several different types of anxiety disorders, and if the symptoms were there before the substance use, it isnt diagnosed as substance/medication-induced anxiety.?? Types of Anxiety Disorders How Soon Anxiety Can Be Induced After Taking the Drug In some cases, anxiety or panic can occur straight away. There is even a category with onset during intoxication, which means that the anxiety episode actually started when the individual was drunk or high on the drug.??? It can also occur during withdrawal, during which symptoms of anxiety are common. However, with anxiety which is simply a symptom of withdrawal, the persons symptoms will generally resolve within a few days of discontinuing alcohol or drug use, while with substance-induced anxiety disorder, it can start during withdrawal, and continue or get worse as the person moves through the detox process. How Long Do Withdrawal Symptoms Last? Generally, the diagnosis isnt given if the person has a history of anxiety without substance use, or if the symptoms continue for more than a month after the person becomes abstinent from the alcohol, drugs or medication.?? For the diagnosis of Substance/Medication-Induced Anxiety Disorder to be given, the symptoms have to be causing a great deal of emotional upset or significantly affecting the persons life, including their work or social life, or another part of their life that is important. Drugs That Cause Substance/Medication-Induced Anxiety Disorder A wide variety of psychoactive substances can cause substance-induced anxiety, including: Alcohol-induced anxiety disorder??Caffeine-induced anxiety disorderCannabis-induced anxiety disorderPhencyclidine-induced anxiety disorderOther hallucinogen-induced anxiety disorderInhalant-induced anxiety disorderAmphetamine-induced anxiety disorderOther stimulant-induced anxiety disorderCocaine-induced anxiety disorderOther substance-induced anxiety disorderUnknown substance-induced anxiety disorder Medications known to cause substance-induced anxiety include: Anesthetic-induced anxiety disorderAnalgesic-induced anxiety disorderSympathomimetic or other bronchodilator-induced anxiety disorderAnticholinergic-induced anxiety disorderInsulin-induced anxiety disorderThyroid preparation-induced anxiety disorderOral contraceptive-induced anxiety disorderAntihistamine-induced anxiety disorderAntiparkinsonian-induced anxiety disorderCorticosteroid-induced anxiety disorderAntihypertensive and cardiovascular medication-induced anxiety disorderAnticonvulsant-induced anxiety disorderLithium carbonate-induced anxiety disorderAntipsychotic-induced anxiety disorderAntidepressant-induced anxiety disorder Specific heavy metals and toxins that can cause panic or anxiety symptoms include organophosphate insecticide, nerve gases, carbon monoxide, carbon dioxide, and volatile substances such as gasoline and paint.

Will Star Trek-Style Matter Transporters Ever Exist

Beam me up, Scotty! Its one of the most famous lines in the Star Trek franchise and refers to the futuristic matter transportation device or transporter on every ship in the galaxy. The transporter dematerializes entire humans (and other objects) and sends their constituent particles to another destination where they are perfectly reassembled. The best thing to come to personal point-to-point transportation since the elevator, this technology seemed to have been adopted by every civilization in the show, from the inhabitants of Vulcan to the Klingons and Borg. It solved a multitude of plot problems and made the shows and movies iconically cool. Is Beaming Possible? Will it ever be possible to develop such technology? The idea of transporting solid matter by turning it into a form of energy and sending it great distances sounds like magic. Yet, there are scientifically valid reasons why it could, perhaps, one day happen. Recent technology has made it possible to transport—or beam if you will—small pools of particles or photons from one location to another.  This quantum mechanics phenomenon is known as quantum transport. The process does have future applications in many electronics such as advanced communication technologies and super-fast quantum computers. Applying the same technique to something as large and complex as a living human being is a very different matter. Without some major technological advances, the process of turning a living person into information has risks that make the Federation-style transporters impossible for the foreseeable future. Dematerializing So, whats the idea behind beaming? In the Star Trek universe, an operator dematerializes the thing to be transported, sends it along, and then the thing gets rematerialized at the other end. Although this process can currently work with the particles or photons described above, taking apart a human being and dissolving them into individual subatomic particles is not remotely possible now.  Given our current understanding of biology and physics, a living creature could never survive such a process. There are also some philosophical considerations to think about when transporting living beings. Even if the body could be dematerialized, how does the system handle the persons consciousness and personality? Would those decouple from the body? These issues are never discussed in Star Trek, although there have been science fiction stories exploring the challenges of the first transporters. Some science fiction writers imagine that the transportee is actually killed during this step, and then reanimated when the bodys atoms are reassembled elsewhere. But, this seems like a process that no one would willingly undergo. Re-materializing Lets postulate for a moment that it would be possible to dematerialize—or energize as they say on screen—a human being. An even greater problem arises: getting the person back together at the desired location.  There are actually several problems here. First, this technology, as used in the shows and movies, seems to have no difficulty in beaming the particles through all kinds of thick, dense materials on their way from the starship to distant locations. This is highly unlikely to be possible in reality. Neutrinos can pass through rocks and planets, but not other particles. Even less feasible, however, is the possibility of arranging the particles in just the right order so as to preserve the persons identity (and not kill them). There is nothing in our understanding of physics or biology that suggests we can control matter in such a way. Moreover, a persons identity and consciousness is likely not something that can be dissolved and remade. Will We Ever Have Transporter Technology? Given all the challenges, and based on our current understanding of physics and biology, it does not seem likely that such technology will ever come to fruition. However, famed physicist and science writer Michio Kaku wrote in 2008 that he anticipated scientists developing a safe version of such technology in the next hundred years. We may very well discover unimagined breakthroughs in physics that would allow this type of technology. However, for the moment, the only transporters were going to see will be on TV and movie screens. Edited and expanded by Carolyn Collins Petersen

Houses as Motif Kate Chopins the Awakening - 2783 Words

Houses as Motifs in Kate Chopin’s The Awakening Linda Catte Dr. Kathryn Warren ENGL 2329: American Literature March 22, 2012 (KateChopin.org.) (Krantz’s Grand Isle Hotel Picture of painting by Tracy Warhart Plaisance) (Reflechir: Vol.1. Les images des prairies tremblantes: 1840-1940 by Chà ©nià ¨re Hurricane Centennial Committee) It is not new or unique that an individual is looking for one’s purpose and meaning in life. Nor is it unique that men and women imitate the norms of society. In Kate Chopin’s novella, The Awakening, Edna Pontellier, the antagonist, knocked against the societal norms of the late 1800’s. Houses represent Edna’s search for her inner self. The houses which Chopin uses in The Awakening come in pairs which contrast†¦show more content†¦7) She desired passion as expressed in her daydreams prior to marriage, â€Å"It was when the face and figure of a great tragedian began to haunt her imagination and stir her senses. The persistence of the infatuation lent it an aspect of genuineness. The hopelessness of it colored it with the lofty tones of a great passion.† (Chopin, ch. 7) But she had no passion in her life. â€Å"As the devoted wife of a man who worshiped her, she felt she would take her place with a certain dignity in the world of reality, cl osing the portals forever behind her upon the realm of romance and dreams.† (Chopin, ch. 7) (http://office.microsoft.com/en-us/images) Marriage did not bring fulfillment or satisfaction to Edna’s life, nor did being a mother. â€Å"She would sometimes gather them passionately to her heart; she would sometimes forget them.† (Chopin, ch. 7) When her children were away with their grandmother, they were not missed by their mother. â€Å"Their absence was a sort of relief, though she did not admit this, even to herself. It seemed to free her of a responsibility which she had blindly assumed and for which Fate had not fitted her.† (Chopin, ch. 7) What mother forgets her children and does not miss them when they are gone? Edna was searching for meaning in her life, she wanted happiness. (http://office.microsoft.com/en-us/images) (http://www.loyno.edu/~kchopin/Album10.html)Show MoreRelatedKate Chopin s Life And Feminism1281 Words   |  6 PagesKate Chopin’s Life and Works- Feminism Kate Chopin, born on February 8th, 1850, was a progressive writer in the midst of a conservative and unequal time. She exposed the unfair undertones of society in such a way that made people outrage and condemn some of her works. However, in the early 1900s, her works were examined again and people started to listen to her ideas. One of these main motifs that Chopin’s works kept bringing up were feminism and equality. In The Awakening, Edna Pontellier, a radicalRead More Symbolism in Kate Chopins The Awakening Essay1467 Words   |  6 PagesSymbolism in Kate Chopins The Awakening Chopins The Awakening is full of symbolism.   Rather than hit the reader on the head with blunt literalism, Chopin uses symbols to relay subtle ideas.   Within each narrative segment, Chopin provides a symbol that the reader must fully understand in order to appreciate the novel as a whole.   I will attempt to dissect some of the major symbols and give possible explanations as to their importance within the text.   Art itself is a symbol of both freedomRead MoreThe Awakening By Kate Chopin1633 Words   |  7 Pages1. Title of text (underline novels/plays) author’s name The Awakening by Kate Chopin 2. Characterization Character Development (a) 1.Edna Pontellier- Edna is the main character of the novel who is married to a businessman. Edna is a dynamic character because at the beginning of the novel, she conforms to society by being the â€Å"perfect† mother and wife; however, Edna suddenly realizes that she is no longer happy with the way she was living her life and began to become independent only for herRead MoreKate Chopin s The Awakening2531 Words   |  11 PagesDress to Impress Kate Chopin’s novel, The Awakening depicts sexual affairs, inner struggles, and the conquest of motherhood that most women face today. The conquest of motherhood involves the battle between being a supportive wife and selfless mother. The story revolves around the characters’ dialogue and appearances described beautifully throughout the novel by Kate Chopin. The story is a familiar one that, sadly, most women can relate to: A woman is married without knowing what true love is. HerRead More The Awakening and The Yellow Wallpaper2395 Words   |  10 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kate Chopins story The Awakening and Charlotte Perkins Gilmans story The Yellow Wallpaper draw their power from two truths: First, each work stands as a political cry against injustice and at the socio/political genesis of the modern feminist movement. Second, each text is a gatekeeper of a new literary history. Kate Chopin and Charlotte Perkins Gilman seem to initiate a new phase in textual history where literary conventions are revised to serve an ideology representative of theRead MoreReview Of Edna s 1637 Words   |  7 Pageshas kids who takes care of them and perform her domestic duties. Adele is simple because when Edna told her that she would give up her life for her children, Adele just asked her why she would do such a thing. b) The main character in Kate Chopin, The Awakening is Edna Pontellier. Her society was based on womanhood where the mother and wife stays home with their children while the husband goes to work. When Edna lived with her husband and kids, she was expected to be like a mother and wife, butRead MoreWomen are not only Beautiful, but Equal: The Awakening by Kate Chopin1284 Words   |  6 Pagesservility, and moved toward their valuation as individuals of intellect, talent, and independence. The culture about women’s empowerment has been reflected in literature and history throughout many ages. In a famous 20th century novel –The Awakening by Kate Chopin– Edna, the protagonist of the novel, exemplifies the domestic identity of women. She is forced to stay home with her two children, but when she decides to relieve herself of her domestic responsibility, she is frowned upon by society. She

ADHD Medication Should Antihypertensive Drugs Be Used Free Essays

Throughout the 1980’s, several published research papers suggested that antihypertensive drugs can be used to effectively manage ADHD symptoms, particularly hyperactive behavior and violent tendencies. It was found that anti-hypertensive drugs clonidine and guanfacine can improve the brain’s use of dopamine and inhibit the production of too much norepinephrine. Clonidine was also discovered to be better than stimulants at reducing hyperactivity, impulsivity, and mood swings. We will write a custom essay sample on ADHD Medication: Should Antihypertensive Drugs Be Used? or any similar topic only for you Order Now But are these ADHD medications necessarily safer than stimulant drugs? There are many kinds of drugs that reduce blood pressure through different mechanisms. Some reduce the vigor of heart contractions while others lower the amount of fluid in the blood. The anti-hypertensive medications for ADHD lower blood pressure by affecting the nervous system. To be specific, they prevent the release of norepinephrine, the neurotransmitter that boosts heart rate when the body’s fight or flight response gets activated. By inhibiting norepinephrine’s release, the medicine can calm down a hyperactive child. It’s very likely that the desirable effects of anti-hypertensive drugs are due to its sedative properties; drowsiness and fatigue are two of the most common side effects of clonidine. Studies also show that these medicines do not improve short attention spans and productivity. To combat this, there was a trend where doctors prescribed anti-hypertensives with the stimulant methylphenidate, found in the popular ADHD drug Ritalin. Unfortunately, this practice resulted in the death of several children. Although a medical investigation was unable to come up with evidence that the deaths were due to these drugs, many prominent doctors started questioning the value of treating ADHD with antihypertensives and methylphenidate, considering that its long-term effects and safety are poorly studied. When used alone, anti-hypertensive medications may have some potentially worrisome side effects. Since these drugs are designed to prevent hypertension, the drug may cause low blood pressure and interferes with heartbeat, which may increase the risk of heart conditions. Its sedative effects can also impair thinking and slow down motor skills, which pose safety problems for ADHD sufferers who drive or operate heavy machinery. On the other hand, anti-hypertensive medications do not have the addictive potential of stimulants and will not cause heart failure by itself. Of all the medications used to treat ADHD, anti-hypertensives seem to have the least dangerous risks. However, these risks are very real and still have the potential to be life-threatening. Consider the pros and cons very carefully before deciding to treat your child’s ADHD with proper medicinal remedies. How to cite ADHD Medication: Should Antihypertensive Drugs Be Used?, Papers

Technology and Text Speak Essay Example

Technology and Text Speak Essay Technology has changed our lives in the past twenty years. In the past, if we wanted to have a conversation with someone it was needed to find the person and go to the place they were to talk to them. However, today all it is need a cellphone, and you can talk with three or four even five people at the same time. Nowadays there are many ways to communicate to someone, and one of the most important ways is thru text messaging. This affects almost all of us, especially young adolescents. There is no doubt that text messaging is the best way to reach a person and communicate with them without the necessity of speak or call multiple times until the person answers the phone. In many ways, it is easy to type a message to express yourself to someone then call and explain in your word, simply by the fact that in text many people use abbreviation to describe their necessities in a short and objective way to someone. Many parents and teachers are concern about the way student text because of a bbreviations and short ways they use. In the article wrote by Michaela Cullington, â€Å"Texting and Writing† it is very clear how the author explains the concerns of parents and teachers over the â€Å"text speak† issue and how it effects the formal writing of adolescents and college students. The author used this article in a very effective way to reach the parents and teachers of those young adolescents by describing and showing the research made by the author himself to prove how â€Å"text speak† has no effect on students formal writing. This topic is very controversial; the reason is that many people believe abbreviation in text reduces the capability of the student to write in the formal language and the other hand many types of research and teachers disagree with that theory stating that text messaging improves students’ writing. There are numerous statements of different writers supporting the idea of the good side of text language. A book wrote by We will write a custom essay sample on Technology and Text Speak specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Technology and Text Speak specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Technology and Text Speak specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Greenpeace The Environments Lobbyists essays

Greenpeace The Environments Lobbyists essays The greenhouse effect, nuclear contamination, toxic chemicals, oil spills, air pollution, water pollution: these are all issues that affect every single living being on this planet we call home. The environment and issues pertaining to the environment apply directly to the entire world. Greenpeace, an international environmental organization that is dedicated to preserving the earths natural resources, addresses these numerous environmental issues through peaceful campaigning and demonstrations. Members of the Dont Make a Wave Committee founded Greenpeace in Vancouver, British Columbia, Canada in 1971. The Dont Make a Wave Committee was a small group opposed to nuclear weapons testing by the United States military in Alaska. Later, the committee changed its name to Greenpeace to echo its greater goal of creating a green and peaceful world. Greenpeace has more than forty offices in 30 countries with its headquarters in Amsterdam, Netherlands. It is a growing organization that has dedicated a lot of time and manpower to making this world a better and safer place for its inhabitants. Through peacefully lobbying and demonstration, Greenpeace has affected change for the better and, hopefully, will continue to do so in the future. The main issues that Greenpeace concerns itself with include climate changes, toxic chemicals, and nuclear disarmament and contamination. Greenpeace has acknowledged that one of the greatest threats to the planet is global climate change. Scientists and governments alike have all established that the problem is serious and real. In 1997, industrialized countries agreed at the climate summit in Kyoto to reduce the amount of carbon dioxide and other greenhouse gases they pump into the atmosphere. However, little real action is being taken to address the problem. The efforts of Greenpeace on this issue include campaigning for governments to face up to thei...

Gypsies During the Holocaust Timeline

Gypsies During the Holocaust Timeline The Gypsies (Roma and Sinti) are one of the forgotten victims of the Holocaust. The Nazis, in their strive, to rid the world of undesirables, targeted both Jews and Gypsies for extermination. Follow the path of persecution to mass slaughter in this timeline of what happened to the Gypsies during the Third Reich. 1899Alfred Dillmann establishes the Central Office for Fighting the Gypsy Nuisance in Munich. This office collected information and fingerprints of Gypsies. 1922Law in Baden requires Gypsies to carry special identification papers. 1926In Bavaria, the Law for the Combating the Gypsies, Travellers, and Work-Shy sent Gypsies over 16 to workhouses for two years if they could not prove regular employment. July 1933Gypsies sterilized under the Law for the Prevention of Hereditarily Diseased Offspring. September 1935Gypsies included in the Nuremberg Laws (Law for the Protection of German Blood and Honor). July 1936400 Gypsies are rounded up in Bavaria and transported to the Dachau concentration camp. 1936The Racial Hygiene and Population Biology Research Unit of the Ministry of Health at Berlin-Dahlem are established, with Dr. Robert Ritter its director. This office interviewed, measured, studied, photographed, fingerprinted, and examined Gypsies in order to document them and create complete genealogical listings for every Gypsy. 1937Special concentration camps are created for Gypsies (Zigeunerlagers). November 1937Gypsies are excluded from the military. December 14, 1937Law Against Crime orders arrests of those who by anti-social behavior even if they have committed no crime have shown that they do not wish to fit into society. Summer 1938In Germany, 1,500 Gypsy men are sent to Dachau and 440 Gypsy women are sent to Ravensbrà ¼ck. December 8, 1938Heinrich Himmler issues a decree on the Fight Against the Gypsy Menace which states that the Gypsy problem will be treated as a matter of race. June 1939In Austria, a decree orders 2,000 to 3,000 Gypsies to be sent to concentration camps. October 17, 1939Reinhard Heydrich issues the Settlement Edict which prohibits Gypsies from leaving their homes or camping places. January 1940Dr. Ritter reports that Gypsies have mixed with asocials and recommends to have them kept in labor camps and to stop their breeding. January 30, 1940A conference organized by Heydrich in Berlin decides to remove 30,000 Gypsies to Poland. Spring 1940Deportations of Gypsies begins from the Reich to the Generalgouvernment. October 1940Deportation of Gypsies temporarily halted. Fall 1941Thousands of Gypsies murdered at Babi Yar. October to November, 19415,000 Austrian Gypsies, including 2,600 children, deported to the Lodz Ghetto. December 1941Einsatzgruppen D shoots 800 Gypsies in Simferopol (Crimea). January 1942The surviving Gypsies within the Lodz Ghetto are deported to the Chelmno death camp and killed. Summer 1942Probably about this time when decision was made to annihilate the Gypsies.1 October 13, 1942Nine Gypsy representatives appointed to make lists of pure Sinti and Lalleri to be saved. Only three of the nine had completed their lists by the time deportations began. The end result was that the lists didnt matter - Gypsies on the lists were also deported. December 3, 1942Martin Bormann writes to Himmler against the special treatment of pure Gypsies. December 16, 1942Himmler gives the order for all German Gypsies to be sent to Auschwitz. January 29, 1943RSHA announces the regulations for the implementation of deporting Gypsies to Auschwitz. February 1943Family camp for Gypsies constructed in Auschwitz II, section BIIe. February 26, 1943The first transport of Gypsies delivered to the Gypsy Camp in Auschwitz. March 29, 1943Himmler orders all Dutch Gypsies to be sent to Auschwitz. Spring 1944All attempts to save pure Gypsies has been forgotten.2 April 1944Those Gypsies that are fit for work are selected in Auschwitz and sent to other camps. August 2-3, 1944Zigeunernacht (Night of the Gypsies): All Gypsies who remained in Auschwitz were gassed. Notes: 1. Donald Kenrick and Grattan Puxon, The Destiny of Europes Gypsies (New York: Basic Books, Inc., 1972) 86.2. Kenrick, Destiny 94.

Legal unit3 Case Study Example | Topics and Well Written Essays - 250 words

Legal unit3 - Case Study Example 28). Lastly, the conclusion of the issue before Court inform of ruling (Guether 2006, sec 1.1). This Appeal involves Lovington Good Centre as the appellant against Mrs. Mitchell the Appellee. The history of this case is that Mitchell got terminated by the Appellee without benefit Mitchell applied to the Unemployment Commission for benefits, but the application got turned down. Mitchell then, appealed to the Tribunal of Appeal which reversed the commission decision. The centre appealed the decision of the Appeal Tribunal to the Commissioner who reversed the decision upholding the disqualification of benefits. Mitchell appealed the Commissioners decision to the district court which overruled the Commissioners decision reinstating the benefits causing the Centre to appeal. The facts are that, Mitchell had used insubordinate language by calling her seniors bird brains and that on several occasion she failed to wear uniform while on duty. The question before the Court is whether Mrs. Mitchell’s actions amount to misconduct. Misconduct rule got applied as defined in the case of Boyton Cab Co v Neubeck, 237 Wis. 248 (1941) to mean willful disregard of an employers interest as observing in deliberate violation of standards which the employer expects from the employee. The failure of Mitchell to wear the uniform and calling of names amounts to misconduct. In conclusion because Mrs. Mitchell willfully and negligently fails to wear uniform as instructed by the employer is guilty of misconduct. This case involves Rodman as the appellant against Mexico Security Department as the Appellee. The Appeal arose from the upholding of administrative decision denying unemployment compensation to the appellant. The facts are that, Rodman the appellate used to receive subordinate telephone calls and visitors during the time of work at Presbyterian Hospital. Rodman continued receiving phone

Homwork Assignment Example | Topics and Well Written Essays - 750 words

Homwork - Assignment Example This process involves gathering the ethically relevant facts about the issue and determining whose account of the facts counts. It involves obtaining all the relevant perspectives regarding the issue at hand. The step requires reviewing the organizations policies and guidelines to get guidance on the particular problem. The step may also identify if the policies and guidelines are consistent with the applicable state laws. Organization ethics issues include, The step involves considering the options and the consequences for the issue. It requires considering who may be affected by the decisions. It involves determining which option will produce the best results and do least harm. The step requires a lot of consultation with professional knowledgeable about the ethical issue in order to make the right decision. This involves identifying the candidate choice and testing its validity. It involves determining the impact of the decision to the staff, clients, stakeholders, the environment and the future generations. It requires identifying either the decision take cultural differences into account. It requires me as the decision maker to be free from external influence and to be calm and in an unstressed state of mind. The step requires my reflection on to whether the decision will seem to be a good idea in the future (Johnson, 2012). This step involves applying the ethical principle to the candidate decision. It requires asking myself questions such as to whether the choice will result in the greatest good, whether it’s fair and of benefit to all concerned. Moreover, if the choice would treat the others the same way I would want to be treated. This is the final step of the decision-making process. It involves making a decision after considerations such as willingness to accept responsibility for the decision. It requires confident communication of the decision and the rationale to the stakeholders. The next thing that follows

Symbol Quilts Story

Symbol Quilts Story Symbolism of Quilt in â€Å"Everyday Use?† by Alice Walker: An Analysis Symbol has been accepted by various scholars as one of the most important aspects of any piece of literature, since the entire plot revolves around it. â€Å"But what is a symbol? A symbol does not direct our attention to something else as a sign does. It does not direct at all. It â€Å"means† something else. It somehow comes to contain within itself the thing it means. The word â€Å"ball† is a sign to my dog and a symbol to me. If I say â€Å"ball† to my dog, he will respond like a good Pavlovian organism and look under the sofa and fetch it. But if I say â€Å"ball† to you, you will simply look at me and, if you are patient, finally say, â€Å"What about it?† The dog responds to the word by looking for thing; you conceive the ball through the word â€Å"ball.† Walker Percy Attribution: Walker Percy (1916-1990), U.S. novelist. The Message in the Bottle, ch. 7, Farrar (1975). In Alice Walkers short story â€Å"Everyday Use?† various symbols exist among which the most dominant is the quilts. Quilts are a fine example of a folk craft that started as simply useful and become emotionally charged. The patterns become artistically ambitious and emotionally meaningful, and the fabric used carried meaning as well. Not only that, but also how the quilts were made became part of the social structure. The symbolism of the quilts can be argued in various ways, depending upon the perspective either intended by the author or perceived by the reader. In this story, however, represent the connectedness of history and the intergenerational ties of the family. Now why are quilts so important in this story is it because it is the essence of pride in the family and needs to be displayed or is it because is it because it helps Dee feel superior over her own sister Maggie. Dee wishes to acquire the quilts because her grandmother stitched them by hand and in order to show her affection Dee wants to display the quilts by hanging them on the wall on her home. This does show her pride in her family but then again Dee gets outraged when her mother expresses her wish to give the quilts to Maggie. This is the point where Dees pride falls in the grey area. In Dees words â€Å"Maggie cant appreciate these quilts . . . Shed probably be backward enough to put them to everyday use . . . Maggie would put them on the bed and in five years theyd be in rags†. Dee does accept that the quilt represent her cultural heritage but never tried to understand the purpose of the quilts. Until the time when her mother and grandmother explained her Dee had no clue that giving Maggie the quilts help carry on the family tradition. It is not only important to accept Quilting as important tradition but to pass it as well. A tradition has no meaning if there is no one knows about it. Giving the quilts to Maggie is the best way to affirm that the connection of heritage will enhance and not only just bleakly exist. Thus, the above statements reveal the importance of symbolism. The same quilts represent heritage to both Dee and her mother but they perceive it quite differently than the other. Dee wants to preserve heritage and strongly believes that they are objects meant to be proud of and what can be a better method to reveal the pride by displaying them to the entire world. She is unable to perceive the knowledge and history attached with the quilts, and due to that fact her idea of â€Å"heritage† loses its very meaning to the core. According to her mother, however, one can not learn ones heritage until the tradition that tags along with it is understood. Dee has yet to experience the outside world, whereas Maggie has felt the treatment of the entire society while still remaining within the confines of her home. Dee feels as if her mother is unaware of the meaning and the importance of her familys heritage. But has she ever tried to realize her own heritage? In order to understand it took her mother and grandmother to make her reach down deep down in her soul. It was only then that Dee realized that although she had learned to live life with no boundaries, she has not yet attained the level of at which she could realize what is the most important question of her life What exactly is her heritage? Work Cited http://education.yahoo.com/reference/quotations/quote/54101 http://en.wikipedia.org/wiki/Everyday_Use http://www.bownet.org/jmcdermott/everyday_use__by_alice_walker.htm

Disney Cruise Case Study

Marketing Strategy Development Proposal – Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1. 0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2. 0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2. 1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2. 1. 1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 2. 1. 2 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 2. 1. 3 Target Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2 External †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. . 1 Porter’s Five Forces †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2. 2. 2 PEST Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 2. 2. 3 Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 2. 3 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3. 0 Problem/opportunity Identification.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 4. 0 Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 4. 1 Product/service strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 4. 2 Distribution strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 4. 3 Communication strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 5. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Reference list†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 Appendixes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Executive Summary Disney Cruise Line has been running since 1988 and was successful in the past 24 years. In this report, the situation analysis of the company will be provided separately into internal analysis, which includes organization analysis, SWOT analysis, and target market analysis, and external situation, which includes Porter’s five forces, PESTE analysis, and competitor analysis. By viewing the situation analysis, it is clear that Disney Cruise Line has a disadvantage on the scale of business and a strong advantage on its brand and the loyalty of its customers.Last but not least, t hree marketing strategies, which are product/service strategy, distribution strategy, and communication strategy for next 12 months have been developed at the end of the project in order to give the direction to the company’s yearly marketing plan in 2013. 1. 0 Introduction Disney Cruise Line was founded in 1988 with its first ship, Disney Dream, follow by Disney Wonder in the next summer. After enter the cruise line industry for decades, Disney Cruise Line now became one of the most famous cruise line companies in the world. Now, Disney has four ships on line and serves travelers to several destinations around the world.In 2012, it is estimated Disney Cruise Lines will own nearly 3% share of the worldwide cruise market (2012 World Wide Market Share, 2011). Disney Cruise Line has position itself as a head in the cruise line industry, providing a place as Disney theme parks, where families can spend their time together and every member can have fun. 2. 0 Situational Analysis T he purpose of this situational analysis is to understand Disney Cruise Line’s external and internal situation, including the customer, the market environment, and the firm’s own capabilities.The situational analysis will forecast current and future trends in the dynamic environment in which the Disney Cruise Line organization operates. 2. 1 Internal The conduction of the internal analysis will portray how the organization itself operates. This internal analysis will include decision-making within Disney Cruise Line, promotional programs, the image of the organization, and an assessment of the key internal strengths and weaknesses of the organization. 2. 1. 1 Organization Analysis Disney Cruise Line is one of the new businesses from the Walt Disney Company; ther Disney companies are in the film industry (1928) and the Disney theme parks (1955). The first ship, Disney Magic was launched in 1998 and then Disney Wonder joined the fleet in 1999, the next year. Those were th e only two ships that the Disney Company had for the last 13 years until Disney Dream was launched in 2011. Disney Cruise Line has now established itself as a leader in the cruise industry, providing a setting where families can reconnect, adults can recharge and kids can immerse themselves in a world only Disney can create (Disney Cruise Line, 2012).Disney Cruise Line continues to expand its blueprint for family cruising with its fourth ship, Disney Fantasy, scheduled to make its maiden voyage in 2012 (Disney Cruise Line). 2. 1. 2 SWOT Analysis In order to satisfy customer needs and have the greatest opportunity to reach its full potential, the Disney Cruise company must understand its external and internal situation, including its customer, the market environment, and the firm’s own capabilities. In doing so, a SWOT analysis was conducted in order to point out the company’s internal strengths and weaknesses, as well as external opportunities and threats.Appendix A sh ows the SWOT analysis conducted for Disney Cruise Lines. In conducting a SWOT analysis many trends in within the organization as well as in the surrounding environment were identified. With our own analysis, we found key strengths in the organization essential to the success of Disney Cruise Lines. Disney Cruise lines is owned and operated by the largest media and entertainment company in the world (Cruz, 2011). This strength provides customers with a product and service marked by the excellence of the Walt Disney organization.  Also you can read about  History of the Culinary Arts.Disney Cruise Lines currently employs over 150,000 people with an average turnover rate of eight years. This shows us that employees are satisfied with their employer, and will in return portray this to the customers. Disney Cruise Lines are continuing to introduce new innovative products to the market. Disney’s new â€Å"first of it’s kind† 4,000 passenger ship brings with her ev en more features and a wave of innovation (Young, 2011). This ship is the first cruise vessel to be equipped with an onboard water rollercoaster.Disney’s Fantasy, which will premiere in April, will also carry new ground breaking features only available from Disney companies. Along with the introduction of two new ships, Disney Cruise Lines are expanding their ports to three new cities. New to 2012, Disney Cruise Lines will be sailing from New York City, Seattle, and Galveston, Texas (Weissman, 2011). The addition of these new ports will allow customers from even wider geographical regions to enjoy the unique Disney experience on the sea. Through conducting the SWOT analysis a number of weaknesses were also able to be identified.A major trend in customer’s perception shows that the Disney name only appeals to family’s seeking a vacation (Mena, 2011). There is currently little marketing or promotion being conducted in order to appeal to different groups of custome rs. It is commonly perceived that Disney only offers family fun, and does not interest customers seeking a more multi-dimensional experience (Archer, 2011). Also, the Disney Cruise Lines demand nothing but excellence from their employees while on board the ship. However, it will take a vast amount of resources to continually train the staff in order to upkeep the superior service.This will cost the organization a great amount of resources on an ongoing basis in order to properly train all of the staff. Superior service, however, is an absolute necessity within this industry as leading competitors such as Carnival Cruise lines have above average customer satisfactory ratings (Mena, 2011). A number of opportunities were also identified within our analysis that could assist in the achievements of the organization. Continuing the company’s expansion into new regions by increasing the ports from which the ship sails, will allow more customers to access the service both internation ally and domestically.The CLIA has reported an increase in cruise line passengers within the United States by 10. 3% from 2009-2010, proving an increase in domestic demand (Mena, 2011). Disney Cruise needs to continue to respond to this rising demand by opening new homeports throughout the country. In response to this rising demand, Disney is providing two new vessels to the fleet, from which it can market their services beginning in 2012. (Cruz, 2011) This provides the organization with opportunities to advertise this unique product and expand above the competition.Disney’s newest ship, the Disney Fantasy, will debut in April of 2012. The addition of this much-anticipated vessel will provide the organization with an opportunity to market a product that will provide extensive customer appeal and attract new patrons. Some potential threats to the Disney Cruise line were also noted within the situational analysis. Perhaps the most important of all is the fact that demand will v ary accordingly with its surrounding environment. For example, irregular weather patterns as well as natural disasters serve as a major threat to the wellbeing of the organization (Scull, 2011).The fertility rate has also been decreasing since 2007 and is predicted to keep failing in the next few years (Brady, 2012) (refer to Figure 1). Figure 1: â€Å"Recent Trends in Births and Fertility Rates Through June 2011,† The trend identified in Figure 1 may potentially affect the entire organization as Disney Cruise markets specifically to families with young children. As a result, the demand for the product may decrease due to the decreased fertility rate. Another external threat to Disney Cruise is the overall customer’s perception of the safety of the cruise industry.The recent sinking of the Costa Concordia cruise vessel on January 13, 2012 will impose personal fear of safety in potential customers (D’Emilio, 2012). Although the cruise industry is currently experi encing growth, on-shore resorts also pose a potential threat to the cruise industry. Another threat that may affect the company’s public perception are the social and ethnic groups who protest against by the Disney Company, including the Disney cruise ships as a result of alleged inappropriate activities and things such as damage caused to the local marine life by the ships.This has brought about negative media attention, which may ultimately affect the customer’s view of the Company (Mena, 2011). This has the potential to directly put a damper on the entire Disney brand name. 2. 1. 3 Target Market Analysis In order to effectively find which consumers and markets the Disney Cruise line should be targeting, a target market analysis must be constructed. This analysis will allow the Company to view and analyze the current target market as well as decode other target markets that would be beneficial to the organization.The target market of Disney Cruise Line is similar to Walt Disney theme parks that are directed towards families with young children. The cruise line is strongly supported by the Disney culture created by the Disney organization (Watts, 1995). Since the cost of taking a cruise is higher than going to the theme parks, families interested in taking a Disney Cruise must have high and stable incomes (Silverstein, 2010). Because the distance will influence the motivation of the tourists, the major target market should be the residents in the United States.From the 2009 to 2010 primary vacation season, the amount of American tourists leaving from USA based ports increased by 3. 2% (Mena, 2011). To further identify the preferences of families when taking a Disney Cruise, a survey (see Appendix B) has be designed to gain better insight into their profile. The survey can be viewed in Appendix B in which we used to gather target market information. 2. 2 External Within the conduction of the situational analysis, an external analysis is conducted in order to analyze all of the forces outside of the organization.This analysis includes competitor information, consumer information, industry information, and outside forces information. These external forces will assist in creating the best marketing decisions for Disney Cruise Line. 2. 2. 1 Porter’s Five Forces In order to better understand the business decisions that are needed to be made by Disney Cruise Line, the Porter’s Five Forces model presents the relative power that each of these forces has in the industry and their impact on the Disney Cruise Line.By looking at the model portrayed in Appendix C, Disney Cruise Line will be able to identify the key forces influencing the industry. According to Porter’s five forces, it is clear that competitors and suppliers have more power than the Disney Cruise Line. Although Disney Cruise Line has its specific position in the cruise line market, other cruise line companies are older and bigger than Disney. (Clancy , 2008). Furthermore, the basic facilities that the other cruise lines offer are quite similar, such as providing rooms, restaurants, events and transportation to destinations.Thus, competitors become one of the most important threats to the company. Also, the suppliers in cruise line companies have high bargaining power. They are companies such as shipyards which include large companies that provide unique products, i. e. the cruise ships themselves, and which contribute to their high bargaining power. Another example is the petroleum companies which provide one of the most important sources in the cruise industry, oil. The price of oil cannot be control by one or few companies and is related to the international situation existing at the time.On the other hand, one of the more unique features in the cruise line industry is economies of scale. The cruise line companies provide many different destinations, a large number of ships and build the loyalty of their brand to increase the barriers to entry in the market by others (Huxley, 2008). This causes a low threat of new entrants. Moreover, the bargaining power of buyers in the industry is also low. According to the report from Cruise Line International Association (CLIA), the number of customers in the cruise line industry is increasing (Scull, 2012).Another reason for optimism toward the Disney Cruise Line is the high degree of loyalty to the Disney brand. The Walt Disney Company has created a magical world that cannot be replaced easily (Johnson, 1981). This is why although the price of Disney Cruise Line is very high, there are still many people wanting to take a cruise on the Disney Cruise Line rather than other cruise lines. Therefore, the bargaining power of buyers can be considered low. Last but not least, the potential substitutes for the Disney Cruise Line are Walt Disney Resorts, other family resorts, and package tours which include flight ticket and hotels.However, in addition to providing a Disney experience, the cruise provides travelers the opportunity to travel between ports. As the result, the threat of substitutes in the cruise industry is considered to be low. 2. 2. 2 PESTE Analysis The PESTE analysis is a framework used by business strategists to identify those factors operating in the ‘outer’ (macro) environment of a firm which impinge upon its activities and profitability in addition to factors affecting its immediate product markets. PESTE has five elements: political; economic; social; technological and environmental (PEST, 2006).These factors play an important role in the cruise line industry. However, they are usually outside the control of the corporation and must be considered as either threats or opportunities. The PESTE analysis diagram for Disney Cruise Lines can be viewed in Appendix D. In order to get a more complete view of the company’s current and future environment, the PESTE analysis has been conducted to assess the market from the standpoint of Disney Cruise Lines. Information gathered will help identify how external factors affect arketing situations and how they might influence future marketing activities. The PESTE diagram in appendix D illustrates the PESTE analysis conducted for Disney Cruise Lines. In conducting the PESTE analysis, it presents the factors in the political environment that affect Disney Cruise Lines in the positive ways and those which provide opportunities to the organization. For example, the U. S. government is expanding the Global Entry Program to make it easier for frequent tourists to visit the United States (Bart, n. d. ).Such a policy brings more tourists into the U. S. and has the potential to increase the demand for the Disney Cruise Line. Furthermore, the technological environment creates exciting new opportunities for the cruise line industry. Cutting edge technology has been added to many cruise lines in the market in 2012 allowing them to utilize new and ever expanding tec hnology (Archer, 2012). For example, it is now more convenient than ever for customers to plan and book a cruise vacation online with the do-it-yourself travel agent option, acquired by Disney (Pike, 2012).The Disney Cruise Line can use these new technologies to develop new service, such as incorporating a â€Å"Virtual Porthole†, a service provided on the new Disney Dream. These portholes offer a real-time view outside the ship via live video provided by high-definition cameras placed on the exterior of the ship (Cruz, 2012). On the other hand, the factors in the social environment today show the negative impact to the industry. Religious welfare groups who protest Disney for what they deem as offensive material will have an impact on the company and the marketing decisions the company makes.There are also groups that claim cruise ships are harming the environment. These trends will affect consumers and particularly when customers are making decisions of choosing either an o nshore resort vacation, or an open sea cruise vacation. Recent events have also highlighted the potential dangers and safety factors of the cruise line industry. The recent Costa Concordia cruise ship that has sunk has attracted media attention and will alter the markets perspective on the safety of open sea vacations (D’Emilio, 2012).If consumers are concerned about the safety of cruising, they may choose an onshore resort vacation instead of the cruise Last but not least, current economic and environmental factors do not appear to be having a real significant impact in the cruise line industry. Although the industry is still trying to survive from an extremely difficult economic period from 2008- 2010, the demand on the wave season in 2012 is still high (Mena, 2011; Yong, 2012). The wave season is the cruise industry’s peak sales period of the year, typically running from January to March for most lines.The cruise line industry usually uses this to predict the demand for the following quarter in the year. (Yong, 2012) In conclusion, the political environment and technological environment have positive impacts and provide encouraging opportunities to the cruise line industry. On the other hand, the current social environment can be the threat to the industry. Additionally, while the economic environment does not appear to significantly influence the cruise line industry at this time, the organization should still be aware of its potential impact. . 2. 3 Competitor Analysis The competitor analysis plays an important role in marketing plan. It not only shows the position of the organization in the market but also presents both the advantages and disadvantages of the organization compared to its competitors. By looking at the competitor analysis, the organization can correct the marketing direction and clear its position in the industry. Furthermore, the organization can ensure that the product is superior so as to satisfy the customers, especially the customers in the target market.The direct competitors of Disney Cruise Line are other cruise line companies, including those with different types of marketing positions. The figure shown in Appendix E uses the two factors, price and the level of family orientated packages provided to identify the position of all the competitors. By looking at Appendix E, it presents that the Disney Cruise Line, Royal Caribbean, Norwegian and Carnival are in the same position group which are highly family-oriented. Furthermore, Disney is the only company which provides true luxury cruise line products to the family market.According to the figure portrayed in Appendix F, Royal Caribbean and Norwegian are the main competitors to Disney Cruise Line. All three companies provide special kids programs but using different names (Sloan, 2011). Another similarity between Disney and Norwegian is that both of them have their own fictional characters. Disney Cruise Line has Disney’s character such as Mickey Mouse and Toy Story. On the other hand, Norwegian has characters from Nickelodeon such as â€Å"Spongebob Squarepants†. Since there are more cartoon characters in the media today, Disney should be aware of he potential competition non-Disney characters play in consumer’s decision making. In addition, Disney and Royal Caribbean both provide unique cruising experiences but in different way. Royal Caribbean provides many adventure facilities on their ships, such as onboard rock climbing wall, ice skating rink, mini-golf course, surfing simulator, and boxing ring; these are very attractive to some family members, particularly teenagers. On the other hand, Disney is more focused on younger children and families as a whole.By including in Disney’s special show the famous Disney characters and the â€Å"Magical moment†, it attempts to create the unique Disney experience for every family. Disney creates a moment that parents and children can experience to gether. The similarities between the Norwegian and Royal Caribbean cruise line are primary pricing and the diversity of destinations. The average per person price of Disney Cruise is over $250 per day while the other cruises are closer to $100 per day, significantly cheaper than Disney. The diversity of destinations is another difference between Disney and its two main competitors.Since Disney has only 4 ships, it can only provide a few destinations to its customers. On the other hand, Norwegian and Royal Caribbean have 12 and 22 ships respectively. Based on the size of the company, they provide more choices of destinations than Disney, and this becomes another weakness to the Disney Cruise Line company. 2. 3 Summary Through conducting of the situational analysis, many reoccurring themes were highlighted which are important for making good marketing decisions for the Disney Cruise organization. It is evident that the Disney’s Cruise organization makes beneficial use of the Di sney experience and theme.As seen in the SWOT analysis, while Disney Cruise offers a unique experience attractive to families, the company is also not as established as its competitors within the industry. This also appears to be evident in Porter’s five forces when considering Disney’s position in the industry since its competitors have been in existence longer, are much larger, as well as competitor footprint. The targeted market analysis presents that the family consumer market is the targeted audience for Disney Cruise, but as was also shown in the SWOT and competitor analysis’s, packages and services are high priced and limited.The analysis has shown that Disney Cruise offers a unique theme attractive to all family vacation seekers, but also shows the already established and large competition to the organization by the long stand cruise lines. 3. 0 Problem/opportunity Identification Through conducting the situational analysis, it is evident that the Disney Cruise organization is unable to compete with leading competitors due to their lack of size and ports. This problem is especially apparent in the organization’s competitor analysis where the small size of the organization relative to competitors within the industry is portrayed.This is troublesome for the Disney Cruise Line as tourists usually select their cruise line based upon destination first and then look for accommodations that satisfy personal desires (Jenkins, 1978). Disney currently only provides a few destinations which are all located near the continental United States, such as Alaska, Hawaii, Canada, Mexico, Spain, and the Bahamas. In contrast, its competitor, Royal Caribbean, provides destinations all around the world, including various ports in South America, Europe, Africa, Australia, and Asia. This makes it impossible for Disney Cruise to compete based upon ports.Expanding the size of the company is a strategy that would require significant resources and time. The Disney Cruise organization does however possess the opportunity to create a niche market targeted towards customers who remain loyal to the organization. It has been shown that customers in the cruise industry often show a high degree of loyalty to the organization which they choose (Sun, Jiao, & Tian, 2011). Through conducting an internal analysis, it is made clear that consumers who use Disney’s products and services often remain loyal to the organization and are likely to purchase from the Disney brand again.Disney Cruise has the opportunity to specifically target Disney loyalists who are seeking a new form of the Disney experience. In doing so, the Disney Cruise organization must focus its marketing on the journey rather than the destination. The best opportunity for the organization is to develop a specific market in which the consumer will not be influenced by the amount of ports that are offered. In order to create a niche market, which is defined as targeting one segment of a market (McDaniel, Lamb & Hair, 2007), Disney Cruise Line must market itself to Disney loyalists.The organization must implement and execute certain marketing strategies that target current and previous Disney customers. 4. 0 Marketing Strategy As seen in section 3. 0, the major weakness of Disney Cruise Line is the size of the organization. This causes a problem for the company because it cannot compete with its competitors on the quantity of service such as choices of destinations, date of departure, and the period aboard. In order to counteract this weakness, it is necessary to develop a marketing strategy for Disney Cruise Line.Developing a marketing strategy will help the company to achieve its goal by defining a target market, setting marketing goals, and developing and maintaining a marketing mix (Shoemaker & Shaw, 2007). According to previous sections, Disney Cruise Line is unique in the cruise line market, due to the ability to create a unique â€Å"Disney exp erience† for its customers and attract tourists with its â€Å"Disney brand† (Watts, 1995; Pettigrew, 2011). Thus, the goal of the company should be to focus on a niche market. In this case, the niche market is visitors who have been to Disney theme parks and are highly loyal to the Disney Company.In order to achieve this goal, Disney Cruise Line has to create a specific position which occupies a place in consumers’ minds that cannot be replaced by its competitors (McDaniel, Lamb & Hair, 2007). Furthermore, the functional strategy mix for Disney Cruise Line in the next 12 months is a product/service strategy, distribution strategy, and communication strategy. 4. 1 Product/service strategy Product and service are the basic items in a company. According to Shoemaker and Shaw, product/service mix is defined as the combination of products and services aimed at satisfying the needs of the target market (Shoemaker & Shaw, 2007).In addition, since positioning is about d esigning product/service offering and accompanying image to occupy a unique place in customers’ minds, product and service play an important role in a positioning strategy (King, 2012). In order to segment the market, Disney Cruise Line has to develop a unique product which turns a cruise line experience into a â€Å"Disney experience†. As Disney has its characters, shows, and a private island, Castaway Key, Disney Cruise Line should position itself as a destination rather than just a travel mode. In addition, DisneyCruise Line should provide more package options which combine the existing travel resources, such as Disney resorts and Adventures by Disney, to offer more experiences to their customers. 4. 2 Distribution strategy The distribution mix is made up of all channels available between the firm and the target market that increase the probability of getting the product and the customer to each other (Shoemaker & Shaw, 2007). In other words, it is a mix of ways cus tomers purchase the product. Thus, where to sell the product to customers has become the most important question in this strategy.The target market of Disney Cruise Line is families which have been to Disney resorts and like the experiences. They usually have a high loyalty to the Disney Company. In this situation, direct marketing is the best strategy to use. Direct marketing refers to the techniques used to get costumers to make a purchase from home, office, or other nonretail setting (McDaniel, Lamb & Hair, 2007). This provides more opportunities for customers to purchase the product. In this case, Disney resorts and Disney theme parks can become channels through which Disney Cruise Line can sale its products.Furthermore, Disney companies can share the customer information and send out e-mails directly to their potential customers to create the motivation of booking their next trip with Disney Cruise Line. 4. 3 Communication strategy One of the proposed strategies that will assis t in the development of a niche market is to create a Disney loyalists rewards program. The development of a rewards program focuses on current customers rather than on potential customers or competition. This type of strategy is a form of relationship marketing, which is intended to establish, develop, and maintain successful relational exchanges (Morgan, 1994).This promotion targeting frequent customers will create communications between the firm and the market that increase the tangibility of the product/service mix, monitor consumer expectations, and persuade customers to purchase (Shoemaker & Shaw, 2007). A rewards program for the frequent customers of Disney will influence these consumers towards future business with the organization, creating a niche market. 5. 0 Conclusion In conclusion, it was found through the conduction of the situational analysis that Disney Cruise Line could not successfully compete with its major competitors based upon size alone.It is noted in the ana lysis that consumers within the cruise industry will often use ports as a deciding factor in determining their interests. Disney Cruise Line must counteract this problem by marketing to and creating a niche market for Disney loyalists. In doing so, the organization must focus on targeting previous Disney customers who are looking for another way to experience the Disney theme. This strategy is one that could be implemented within a 12 month time period, and serves as a strategic plan to counterbalance the lack of size and ports of the Disney Cruise organization. Reference list Archer, J. 2011). Seven ships for seven seas. Travel Weekly (UK), 5(Nov 2010), 14-16. Bart, J. , & USA, T. (n. d. ). President invites the world to visit. USA Today. Brady, E. H. , Paul D. S. , & Division of Vital Statistics. (2012). Recent trends in births and fertility rates through June 2011. NCHS Health E-Stat. Retrieved from http://www. cdc. gov Clancy, M. (2008). Cruisin' To exclusion: Commodity chains, the cruise Industry, and development in the Caribbean. Globalizations, 5(3), 405-418. Cruz, G. (2011, July). Disney Dream. 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Cruise industry overview 2011. Florida-Caribbean Cruise Association. Retrieved from http://www. f-cca. com Morgan, R. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38. Retrieved from http://www. jstor. org/stable/1252308 PEST. (2006). Collins Dictionary of Business.Retrieved from http://www. credoreference. com Pettigrew, S. (2011). Hearts and minds: children's experiences of Disney World. Consumption, Markets ; Culture,  14(2), 145-161. doi:10. 1080/10253866. 2011. 562016 Pike, J. (2012). 2012 Survival guide. Travel Agent,  339(9), 28-33. Scull, T. W. (2012). Cruising 2011. Cruise Travel, 33(4), 8-18. Shoemaker, S. , ; Shaw, M. (2007). Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Boston, MA: Pearson Prentice Hall. Sloan, G. (2011, September 16). How to pick the perfect cruise. USA Today. Sun, X. , Jiao, Y. , ; Tian, P. (2011).Marketing research and revenue optimization for the cruise industry: A concise review. International Journal of Hospitality Management, 30(3), 746- 755. doi:10. 1016/j. ijhm. 2010. 11. 007 Watts, S. (1995). Walt Disney: Art and politics in the American century. Journal of American History, 82(1), 84-110. Weissmann, A. , ; Tunney, D. (2011). Disney Cruise Line adds New York, Seattle and Galveston homeports. Travel Weekly, 70(15), 6. Woodside, A. G. , ; Megehee, C. M. (2010). Advancing consumer behaviour theory in tourism via visual narrative art. International Journal of Tourism Research,  12(5), 418-431. Young, S. J. 2012). Cruise industry's wave season under way: Signs are encouraging, say travel agents. Travel Agent, 339(9), 8. Appendixes Appendix A – SWOT analysis Strengths| Weaknesses| 1. Owned and operated under the largest media and entertainment company in the world, Walt Disney. 2. Corporation employs over 150,000 people. 3. O perated under Disney’s well -established brand name. 4. The introduction of new, innovative ships. 5. Expansion to new ports and shipping destinations throughout the world. 6. Low turn over rate for employees. 7. Management is committed and confident in continuing promotions and attracting new customers. 8.Provides unique atmosphere that can not be replicated elsewhere. | 1. Limited range of target audience. 2. Customer perception of non-dimensional experience. 3. Already established and successful competition. 4. Resources needed to train employees to maintain exceptional service. | Opportunities| Threats| 1. Expansion into new markets internationally and domestically. 2. Addition of new ships can satisfy the rising demand. 3. New ship â€Å"Disney Fantasy† to debut in April. | 1. Demand may vary accordingly with environment. 2. Demand may vary seasonally and is weather permitting. 3. Public perception of cruise industry’s safety. . Expansion and growth of on-s hore resorts will decrease interest in cruise lines. 5. High competition within cruise line industry. 6. Social and ethnic groups protests against Disney brand. | Appendix B – Survey ————————————————- This is a survey designed to find out the target market and the consumer behavior of Disney Cruise Line. It may take you 5-10 minutes to complete the survey. Thank you for your cooperation Question Group A- Motivation 1. Are you interested in attending Disney Cruise Line? ?Yes ? No 2. Have you ever been to any Disney’s theme park? ?Yes ? No 3.Have you ever been to Disney Cruise Line? ?Yes ? No (Go to question 7 if your answer is NO) 4. How do you like the overall experience on Disney Cruise Line? (Choose one) Strongly dislike Some-what dislike Normal like strongly like ? ? ? ? ? 5. Rank how the following items were attractive to you on Disney Cruise Line? Choose one on each question, from 1 (very unattractive) to 5 (very attractive) Price of the ticket†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Quality of the room†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 3 4 5 Quality of the Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Taste of the food†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Activities on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 The destination of the trip†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Show provided on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Disney’s Characters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Program for Children†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2 3 4 5 Question Group B – Satisfaction 6. After your experience, how satisfied are you with the following items on Disney Cruise Line?Choose one for each question, from 1 (very unsatisfied) to 5 (very satisfied) Price of the ticket†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Quality of the room†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Quality of the Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Taste of the food†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Activities on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 The destination of the trip†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Show provided on the cruise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2 3 4 5 Disney’s Characters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 2 3 4 5 Program for Children†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 2 3 4 5 Question Group C – Other cruise experience 7. Have you ever been to any other cruise line? ?Yes ? No 8. If answer to question 6 â€Å"Yes†, which cruise line did you take? (Circle one or more) ? Carnival ? Caribbean ? Celebrity ? Coasted ? Crystal ? Cunard ? Holland ? MSC ? Norwegian ? P & O ? Princess ? Regient ? Royal ? Other 9. Compared to the other cruises you have experienced, what are the 3 areas where you think Disney Cruise Line is better? Rank 1(Most favorite), 2(Second favorite), 3(third favorite) in the following items] ? Price ? Food ? Service ? Program for children ? Activit ies at the destination ? Show ? Room ? Characters ? Activities on cruise ? Other 10. Compared to the other cruises you have experienced, what are the 3 areas that you think Disney Cruise Line is worse? [Rank 1(Worst), 2(second worst), 3(third worst) in the following items] ? Price ? Food ? Service ? Program for children ? Activities at the destination ? Show ? Room ? Characters ?Activities on cruise ? Other Geographic questions 11. What is you gender? ? Male ? Female 12. What age group are you in? ?Under 12 ? 13-17 ? 18-24 ? 25-29 ?30-39 ? 40-49 ? 50-64 ? over 65 13. Which country are you resident in? ?The United States ? Other 14. What is your marriage situation? ?Single ? Married ? Divorced 15. How many children (under 18) are you live with in your family? ?None ? 1 ? 2 ? 3 ? More then 4 16. Who did you travel with on the cruise line? (Choose one or more) ? Alone ? Husband/Wife ?Son/Daughter ? Boyfriend/Girlfriend ? Parent(s) ? Friend(s) ? Colleague(s) ? Schoolmate(s) 17. Would yo u say your family’s total gross income for this calendar year will be? ?Under $30,000 ? $30,000-$49,999 ? $50,000-$99,999 ? $100,000 or more ————————————————- Congratulations! You have done all the questions, thank you again for your cooperation High Competitive Rivalry * Many competitors and industry continues to grow * Similar products offered between competitors * High satisfied customer loyalty Low Supplier Power * Oil price are hard to control Suppliers large corporations * Unique products and services * Ability to constantly change and adapt to times Low Threat of Substitution * Some substitution available for different for of vacation * Uniqueness of cruise industry Low Buyer Power * Increasing number of customers * High loyalty to Disney’s brand * Customers tend to be price sensitive Low Threat of New Entry * High barriers to entry * Economies of scal e * Demand and interest within industry is rising High Competitive Rivalry * Many competitors and industry continues to grow * Similar products offered between competitors High satisfied customer loyalty Low Supplier Power * Oil price are hard to control * Suppliers large corporations * Unique products and services * Ability to constantly change and adapt to times Low Threat of Substitution * Some substitution available for different for of vacation * Uniqueness of cruise industry Low Buyer Power * Increasing number of customers * High loyalty to Disney’s brand * Customers tend to be price sensitive Low Threat of New Entry * High barriers to entry * Economies of scale * Demand and interest within industry is rising Appendix C – Porter’s Five ForcesPolitical * The tourism policy has become more friendly to international tourists, especially to China and Brazil| Economic * Recovery from difficult 2008-2010 economic period * The cruise line industry are not really influenced by the recession| Social * Religious welfare groups protest against Disney for â€Å"offensive material† * Lifestyle trend of consumers rather onshore vacation rather than overseas * Customers opinions of weather or not the cruise industry provides a safe vacation * Public perception of Cruise Lines from social media, including propaganda of sinking ships. Technological * New technological advancement on features for vessels * Overall, 19 new vessels for 2012 include latest technology from competitors * Online booking and advancements in technological travel agencies * â€Å"Virtual Porthole† in all inside staterooms| Appendix D – PEST analysis Appendix E – Competitor map Carnival ? Low Price| ? Disney ? Norwegian ? Royal Caribbean High Price| Coasted ? MSC| ? Cunard ? Princess ? Celebrty ? Holland Regient ? ? P & O Crystal ? | Family Oriented Package Family Oriented Package Characters Unique experience Low Price Different region Program for ki ds Characters Unique experience Low Price Different region Program for kids Appendix F – Competitor footprint

Hcs 212 Healthcare Resources - Rehabilitation Services

Rehabilitation Centers: An Integral Part of Patient Care HCS 212 Rehabilitation Centers: An Integral Part of Patient Care Rehabilitation centers are designed to help â€Å"restore some or all of a patient’s physical, sensory and mental capabilities that were lost due to injury, illness or disease† (Farlex, 2012). Many doctors will prescribe rehabilitation services after a patient has suffered through an amputation, neurological issues, a variety of orthopedic injuries, spinal cord injuries, stroke or other traumatic brain injuries. Patients can be treated in either an inpatient or outpatient setting. This normally depends on the severity of their injury or illness. A patient who has suffered a stroke, for example will be treated†¦show more content†¦The services provided by the therapists in an inpatient or outpatient setting are available anyone who is in need. This includes people from all stages in life. Infants to children, adults to elders, everyone needs to be able to perform life tasks with as much ease as possible. Therapists are there to help should there be any life event that would prevent this. They also promote healthy lifestyles and teach people ways to prevent injuries and loss of movement. Children afflicted with illnesses or diseases that require treatment including multiple sclerosis, sports injuries, birth defects such as spina bifida, head injuries and developmental delays. Infants and toddlers can also be afflicted with swallowing or speech delays, which a speech therapist specialized in pediatrics, would be available for treatment. On the other end of the spectrum, patients in the latter years of their life can begin to have issues with their balance and muscle strength. Elderly patients with Parkinson’s disease benefit from all discipline programs such as the Big and Loud program which teaches them how to regain control over their movements improve muscle control and increase their balance. My own interaction with therapy services is personal and professional. I work in the outpatient therapy services department of aShow MoreRelatedExploring Corporate Strategy - Case164366 Words   |  658 Pagesdevelopment in the multistakeholder context of public sector services. BBC – structural changes to deliver a better service. Sony (B) – more structural changes at the high-tech multinational. Web Reservations International – growth of an Irish SME company through its online reservation system and business model. NHS Direct – using communication and information technology to provide new ‘gateways’ to public services. Doman Synthetic Fibres – resource planning for new products in the synthetic fibres industry